And what belongs in each area. Close this any time — click outside or press Esc.
Social mediaGetting posts out. Scheduling, captions going live, stories, community replies, the posting calendar. The doing of social.
ContentThe writing, before it becomes a post. SEO articles, product page copy, email and EDM copy, brochure and packaging copy, scripts.
RoadshowRunning our own roadshows: booking, manpower, setup, stock, screening devices, day-of ops. Events pulled from the Calendar sheet sit here, and so do the auto-created PER: tasks.
Partner ProgrammesCampaigns where an outside party owns the event and we supply product, people or screening. Merck TSH, partner-run pharmacy events, co-branded activations.
KOL/KOCInfluencer and creator work: sourcing, briefs, seeding, negotiation, content approval, payment chasing.
Reports/AnalysisThe analysis you sit down and write. Merck TSH clinic reports, roadshow performance reviews, sales and screening analysis, results decks. Not the auto-created PER tasks — those stay under Roadshow.
OperationsMaking things happen off-camera. Liaising with expo organisers, blogpost PICs and other outside contacts; venue and vendor coordination; stock and device logistics; procurement; HR and admin; internal process.
ShopeeThe Shopee storefront specifically: listings, campaigns, vouchers, Seller Centre admin, Shopee-only creative.
ClaudeClaude itself: skills, memory files, prompts, plugins, preferences, session setup.
Tools & BuildsThe tools you build and maintain: this Work Hub, Roadshow Dashboard, Registration Form, Report Generator, Insights, the Apps Script backends, QR generator. Roadshow tools updates go here, not under Roadshow.
Team/DiscussThings to raise with CJ, Giselle, Penny or the wider team. Monday meeting prep, handovers, decisions needing sign-off.
OthersGenuinely doesn't fit. If this fills up, an area is missing — worth adding one.
When two areas both fit, use these:
• Before and during → Roadshow or Partner Programmes. Analysis you write yourself → Reports/Analysis. Booking the venue is Roadshow, and so is the PER that appears on its own. A performance review deck or a Merck TSH clinic report is Reports/Analysis.
• Words → Content. Published post → Social media. Drafting the caption is Content; scheduling and posting it is Social media.
• Anything you're building or fixing → Tools & Builds, even when it's a roadshow tool.
• Talking to an outside party → Operations, unless it's a creator (KOL/KOC) or a whole partner campaign (Partner Programmes).